Title: Korolyova E
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Last saved by: Дарья Просвирнина
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Korolyova E.V.
Formation of system of the information-service centers of the Pskov museum association

The Pskov state historical, architectural and art museum-reserve was formed in 1876, as the museum-reserve it exists since 1989. 
Museum association includes 13 branches in the Pskov region, among which unique in the country are the memorial museums of M.P.Musorgsky, N.A.Rimsky-Korsakov, S.V.Kovalevskaya, I.M.Vinogradov, Al.Altaev (M.V.Jamshchikova), etc. 
Today the museum is responsible for a huge part of historical and cultural heritage of the region (in 10 districts of the region), which is located on significant removal from the central managing state structures.
The museum as establishment of culture in a modern society aquire new functions which simultaneously are also problems of its existence, and problems of its development. The museum-reserve becomes one of the main characters in the sphere of preservation and use of a historical and cultural heritage, including the development of various forms of tourism.
New economic conditions put a problem of development of "rural" or "provincial" tourism on one of the first places. These kinds of tourism are attractive to people who live in the big cities, first of all Moscow and Saint Petersburg, which are located on insignificant distance from the Pskov region.
There are some certain grounds for development of tourism in our region: these are a convenient geographical position and a developed network of the roads, favorable ecology and a saturation of monuments of history and culture. Besides there is a system of a professional training for sphere of tourism, and the certain level of a supply with information (advertising, publishing, the information-tourist centers) is achived. There are two specialized tourist information centres in Pskov, one of which is created by museum-reserve and located in the Administrative Chambers of the Pskov Kremlin.
One of the main problems in realization of professional work of museum-reserve is « territorial dissociation ». The modern condition of an infrastructure makes difficult not only interaction but even a simple personal contact ; the quantity of employees in the branches of museum-reserve does not correspond to volume and complexity of problems which they have to solve. Besides the serious problem for branches of  museum is an adjustment of mutual relations with municipal administration and local community. Being a regional structure, the branch of museum turn out to be remoted from local administrative and economic resources.
Therefore we consider the way of integration of the available cultural potential including the professional staff the most successful for development of museum-reserve.

In the near future it is planned to create the information cultural-service centers on the basis of the branches of museum-reserve for involving a historical and cultural heritage in the sphere of social and economic life and for creation of new tourist products.

In 2003 the Pskov museum-reserve realizes four projects within the competition « The Revival of small cities and villages of the Pskov region by means of culture and education », three of which are connected with creation of the various service centers on the basis of the branches of museum.
The project « the Pskov South » is focused on creating the system of information-service tourist centers in the south of the Pskov region, united by various routes and the general firm standards.
Today southern areas of the Pskov region are practically excluded from the traditionally offered tourist routes. The developed historical, cultural and recreational infrastructure uniting interests of representatives of local community should be put in a basis of created system of the centers (as authorities, the organizations of culture, service centres, and the common people).
One of the obligatory conditions for realization of the project « the Pskov South » - is providing the common information space for all subjects of tourist activity of southern region. 
The development of the firm standard of the tourist center means creation of united image of objects of tourist use by means of the system of symbols and images of territory on the basis of a historical and cultural heritage.	
The concept " the firm standard » of the service tourist center includes: 
- an equipment; 
- the coordination service providing all necessary information and the personal guide to the groups; 
- the service center including places of lodging for the night and a feed, parking place, souvenir boothes, etc.; 
- the united image created on the basis of system of symbols and images of a historical and cultural heritage of the territory).

 The information materials on new excursion routes in the south of the Pskov region are now being developed. The routes are devided according to the quantity and structure of group and are accompanied by various thematic programs. 
Within the project the model of the united coordination tourist center  is also being developed for southern district of the region (in Velikie Luki on the basis of the museum of local lore).
The project « the Encyclopedia of villages of Pytalovo » includes interdisciplinary research of villages of Pytalovsky district of the Pskov region with the following creation of a database for rural businessmen and the organization of a rural consultation centre on the basis of museum.
The interdisciplinary research of villages of Pytalovsky district is carried out by a technique developed in 1990th with participation of the All-Russia research and cultural-educational society « The encyclopedia of the Russian villages. »
The received materials of research will be inclued into a database of the following structure: 
• a historical and cultural heritage; 
• a natural heritage; 
• the population (a demographic situation, the ethnographic data, an occupation); 
• system of conducting an agriculture (history and the present times).
Further will follow the analytical stage which will be held with the help of the laboratory of monitoring and social and economic development of Pytalovo village. It will include: 
• the analysis of cultural resources of the Pytalovo district; 
• the comparative analysis of activity of farm and farmer systems by the following criteria: specialization, volume of production, the organization of selling, etc.; 
• recommendations on conducting an agriculture in a contemporary situation; 
• offers on social and economic development of the Pytalovo district. 

Within the project will be prepared the electronic variant of " the Encyclopedia of the Pytalovo villages ».
« The Encyclopedia of the Pytalovo villages  » will be an electronic variant of the book consisting of 10 chapter, each of it which will be devoted to one of the volosts (smaller areas) of Pytalovo district. The chapters will include maps of cultural resources with the pointed out natural, historical, architectural monuments and information about rural masters; traditional forms of managing, the characteristic of each settlement, local folklore.
The analysis of the collected data will allow to develop recommendations on conducting an agriculture in a modern situation and to make offers on social and economic development of the Pytalovo. 
During the realization of the project the model of a consultation centre for rural businessmen will be developed, in the work of which will be used the created database.
The project «The Brotherhood of the Gdovskaya land »intends creation of the information-cultural service center, which accumulates information about the monuments of history, culture, architecture, memorable places events, remarkable people, ethnographic and folklore collectives, national masters and their production, service tourist services and routes existing on the territory of the district; it also will allow to begin stage-by-stage development of  tourist and recreational resource of the district. The design group will become the initiator of creating the public organization « The Brotherhood of the Gdovskaya land »,which will unite people wishing somehow to take part in life of the dustrict.  
The working tool and a communication platform for the information-cultural service center will be the site « The Land of Gdov ».
 The information-cultural service center in Gdov created on the basis of a museum of history of land, will carry out the information, communication and coordination functions. 
Information function of the center includes supporting of the site, replenishing of a database on themes: 
• a historical and cultural heritage; 
• a human resource; 
• service tourist opportunities (routes; guides; places of residing, feed and rest; the equipment in hire);
Communication function of the center intends interaction with local community and municipal structures; correspondence with participants of the project – members of the Brotherhood, the organization of a forum on problems of using of a historical and cultural heritage for development of the district, etc.
Coordination function of the center will consist of the organization of excursion and tourist routes, besides it intends the defining of the basic directions of activity of the Brotherhood. The center will also provide guides and the tourist equipment for routes (renting it in the Sport Commettee at the Administration of the district).
Thus, the various models of the museum service centers focused on developing tourist, and other sectors of economy of village are formed now. 
Further, it is supposed to unite the separate information cultural-service centers of the museum-reserve in a united informational and organizational network to form joint tourist programs and social-cultural projects.